Welcome to the Introduction to Strategy workshop page
This workshop is designed as a flipped classroom - participants will watch the videos before the class and discuss the cases in class.
It is mandatory to watch these videos before attending the workshop. Total video time for Parts I & II is approximately 30 minutes.
For your convenience, we have included the lecture slides.
Business strategy learning objectives
This workshop is designed provide an overview of how scientific enterprises use strategy to achieve their overarching goals, and examples to illustrate the concepts. By the end of the workshop, you will be able to:
- Define strategy and how scientific enterprises use strategy
- Identify the value proposition of a scientific enterprise
- Determine key stakeholders for a scientific enterprise
- Discuss how organizational context impacts budget and resource allocation
PODCASTS - Strategy4Scientists
For this module, we suggest the following podcast episodes, which can be found on iTunes - Strategy4Scientists.
- Ken Lin, MD- Industry. Ken talks about setting strategy for two different companies and the advantage of running lean, setting long term goals, and remaining agile.
- Mark Ansel, PhD - PI at UCSF. Mark discusses business concepts as they relate to building a lab including branding, understanding your strengths, and opportunity costs.
- Bob Farese, PhD - PI at Harvard Chan School of Public Health. Bob talks about integrity and excellence in communication are important to Bob's research brand. Bob also shares a unique organizational structure for running a lab.
SMALL GROUP DISCUSSION
- REQUIRED - Watch the video - Identifying Strategy from a Company's Website. Note: this is a narrated, screen capture recording.
- Review the companies ahead of time. Companies you might discuss include Global Blood Therapeutics, Intersect ENT, Juno Therapeutics, or any company your group is interested in learning about.
- How would you describe the company's value proposition?
- Why is the work important?
- What is unique about the technology or work product?
- Who has a stake in the outcomes of the work and what do they value?
- What can you say about their organizational context?
- Where in the development cycle is the enterprise?
- What is the structure of the enterprise (including funding)?
- What resources are available to achieve objectives?
- What is the company’s 1 - 3 year strategy?
Speakers and course developers
Michael Penn, Jr., MD, PhD - Vice President, Diversity, Outreach, J. David Gladstone Institutes
Brad Grueter, PhD - Assistant Professor of Anesthesiology, Vanderbilt University
Calli Merkel, PhD - Engagement Manager at inVentiv Health Consulting
Kinkead Reiling, PhD - Entrepreneur and UCSF Biophysics alumnus
Kevin Mullane, PhD - Director of Corporate Liaison and Ventures, J. David Gladstone Institutes
Bill Lindstaedt, MS - Executive Director, Career Advancement, International and Postdoctoral Services, Student Academic Affairs, UCSF
Thi Nguyen, PhD - PI of grants funded to develop the course, and UCSF OCPD career development consultant. She now serves as the associate dean for graduate career and professional development at Washington University in St. Louis.
Interested in learning more about the course or delivering this workshop at your university? Facilitator packets, train the trainer materials, and resources for marketing and evaluating the workshop are available. Contact Thi at [email protected].
This course is provided at no cost to graduate students and postdocs thanks to funding by a Career Guidance for Trainees award from the Burroughs Wellcome Fund and NIH T32 administrative supplement (co-PI K. Mark Ansel).
Introduction to Strategy is part of a Strategy4Scientists series that includes:
Images downloaded from Shutterstock and Canva.