It is important to understand who your audience is and adjust your communication style to match their needs. For example, I was scheduled to meet two physicians at a hospital during their lunchtime. It was my first time meeting them and getting to know them. They came in one at a time. One of the physicians wanted to talk about what-ifs situations and asked about data we had on those topics. With the second physician, I was able to share new clinical trial data and answer specific questions she on using our product with a patient. The last person I met during this meeting was a newly graduated medical assistant who walked in and was very eager to learn something new! I had to quickly identify the topic I thought would be most interesting and useful for her. We chatted for some time and left information for her to take home and review. She was very happy.