Description
Ready to build an authentic, impactful professional brand that strengthens your credibility and expands your network?
This interactive 2nd year pharmacy student class will address using social media strategically to advance your pharmacy career. You'll learn to distinguish your professional identity from your brand, analyze what makes successful pharmacy professionals stand out online, and apply those insights to build your own presence, all while avoiding common pitfalls and maintaining the professionalism standards expected in healthcare.
By the end of this workshop, you'll be able to:
- Distinguish between professional identity and brand to identify one personal brand goal
- Analyze successful professional brand archetypes on social media to identify effective strategies
- Utilize LinkedIn to build or optimize your professional brand
- Avoid common mistakes by evaluating your social media presence in alignment with UCSF professionalism standards
For accessibility-related requests or accommodations, please contact Sarah Tanase at [email protected].